![]() ![]() Tomasi Hill says any flash of pink looks fresh paired with an all-black outfit or light-wash denim. Google Shopping stats echo those trends in an outside voice: Nationwide searches for hot-pink bathing suits, minidresses, designer shoes, and earrings all increased by more than 100 percent over the past month.Īll those numbers say anyone can wear the shade of the moment, even avowed minimalists. The fastest-growing categories range from blazers (+34 percent) to dresses (+16 percent) to bags (+45 percent). The numbers prove hot pink's dominance: On the fashion shopping app Lyst, searches for pink items have increased by 24 percent in the past month-with a spike following the aforementioned Valentino show. "'Valentino Pink PP' might be the most recognizable shade, but pinks in general are seeing a resurgence-and it's so much more interesting than the same-old millennial pink." "More than just a PR stunt, Valentino's unveiling of its exclusive shade of Pantone pink during Fashion Week was a flash of genius," Taylor Tomasi Hill, creative and fashion director of AI shopping platform The Yes, tells of the collection. Lest anyone wonder if the shade could make it through a full 365 days, Pierpaolo Piccioli bathed the Valentino fall/winter 2022 runway in a custom, saturated hot-pink hue. It was also the choice shade for fashion month attendees injecting the proverbial pop of color into their street style: a hot-pink Coperni bag here, a magenta blazer there. Flashes of the shade reappeared in a big way on spring/summer 2022 runways from Alexander McQueen to Dior to Versace, trickling into collections we can shop now. Hot pink is the moment and has been the moment. It turns out fashion designers wanted something brighter, bolder, more energetic: They wanted hot pink. Maybe we could have used a swaddling palette after the past two turbulent years, but the breakout color trend of 2022 couldn't be farther away in spirit. Pantone said 2022 would be the year of periwinkle: a soft, soothing shade giving baby blanket vibes.
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